Executive team

Justin Sampson

Chief Executive

Justin's formative experience of media research was from the perspective of a media owner. A long stint at the Radio Advertising Bureau was followed by a move into television when he joined ITV in 2004. Prior to joining BARB in 2012, he spent six years working with a wide range of clients in research agency roles. For much of this time, his major client was BARB. justin.sampson@barb.co.uk

Simon Bolus

Research Director

Simon started at BARB as Research Manager in 2003 and was appointed Research Director in 2010. Before joining BARB, he held roles within commercial television broadcasters and advertising and media agencies. Over fifteen years he gathered considerable experience in media audience research, including as a user of BARB data.

Joe Lewis

Project Director

Joe has worked in media research since 2004 and has developed a specialist knowledge in media audience measurement. Following university, Joe worked at the Office for National Statistics as a government statistician before joining AGB Nielsen to work on the BARB service in 2004. Since then he's worked for GfK NOP helping run their cross media and appreciation services. He joined BARB in the summer of 2010.

Marc Staniford

Research Co-Ordinator

Marc is new to media research but has worked in custom market research on the supplier side since 2004. He started at Penn Schoen Berland where his work included brand positioning and ad testing. He joined Harris Interactive in 2007 before eventually moving to the UK in 2009. Before joining BARB, Marc was a senior research executive at Ipsos MORI.

Sarah Espino (On maternity leave)

Research Co-Ordinator

Sarah joined BARB in 2010 as a Research Co-ordinator. Prior to that, she worked at AGB Nielsen Media Research where she spent 3 years in the Client Services department providing bespoke and ad hoc reports to a range of clients as well as being responsible for analysing and quality checking daily BARB data.

Sarah Mowbray

Client Services Manager

Sarah's experience of media research began when she took the role of graduate media planner at Universal McCann. She then joined Granada (now ITV) and sold television sponsorship. Both roles required analysis of BARB data. For the last 10 years Sarah has been at BARB where she is responsible for client relations, working with both new and existing clients.

Charlotte Martin

Communications Executive


Nigel McLachlan

Finance Director


Lynne O'Neill

PA to Chief Executive and Finance Director


Geoff Snell

Accounts Administrator