Justin's formative experience of media research was from the perspective of a media owner. A long stint at the Radio Advertising Bureau was followed by a move into television when he joined ITV in 2004. Prior to joining BARB in 2012, he spent six years working with a wide range of clients in research agency roles. For much of this time, his major client was BARB. firstname.lastname@example.org
Simon started at BARB as Research Manager in 2003 and was
appointed Research Director in 2010. Before joining BARB, he
held roles within commercial television broadcasters and
advertising and media agencies. Over fifteen years he gathered
considerable experience in media audience research, including as
a user of BARB data.
Joe has worked in media research since 2004 and has developed a
specialist knowledge in media audience measurement. Following
university, Joe worked at the Office for National Statistics as
a government statistician before joining AGB Nielsen to work on
the BARB service in 2004. Since then he's worked for GfK NOP
helping run their cross media and appreciation services. He
joined BARB in the summer of 2010.
Marc is new to media research but has worked in custom market
research on the supplier side since 2004. He started at Penn
Schoen Berland where his work included brand positioning and ad
testing. He joined Harris Interactive in 2007 before eventually
moving to the UK in 2009. Before joining BARB, Marc was a senior
research executive at Ipsos MORI.
Sarah Espino (On maternity leave)
Sarah joined BARB in 2010 as a Research Co-ordinator. Prior to
that, she worked at AGB Nielsen Media Research where she spent
3 years in the Client Services department providing bespoke and
ad hoc reports to a range of clients as well as being
responsible for analysing and quality checking daily BARB data.
Client Services Manager
Sarah's experience of media research began when she took the
role of graduate media planner at Universal McCann. She then
joined Granada (now ITV) and sold television sponsorship. Both
roles required analysis of BARB data. For the last 10 years
Sarah has been at BARB where she is responsible for client
relations, working with both new and existing clients.