Structure

BARB (Broadcasters' Audience Research Board) is the primary provider of television audience measurement in the UK. It covers all channels broadcasting across all platforms - terrestrial, satellite and cable in both analogue and digital. BARB audience measurement data underpins the trading currency for broadcasters, advertisers and their agencies.

BARB is a non-profit making limited company, funded by the major players in the industry it supports - BBC, ITV, Channel 4, Five, BSkyB and the IPA (Institute of Practitioners in Advertising). Other broadcasters and a variety of businesses, for example research specialists, publishers and advertisers also contribute to the cost of running BARB by subscribing to the service.

There is representation from ISBA at BARB Board meetings.