Future Into View
The television industry depends on the BARB service for many aspects of its activities and will be best serviced with an effective system if relevant views are helping to shape it. We want to ensure that we are fully in touch with the industry.
It is our aim to serve the industry consensus. To determine a route that delivers most of what most players wish to see from the measurement system at a price that the industry is able to fund.
Although not formally in consultation at present, BARB is always happy to receive views on current perceptions, priorities, influences and forecasts.
For information on BARB's current activities please visit the News and Bulletins sections of this website, along with the BARB 2010 pages.
July 2009 BARB Strategy Statement - Development Priorities
This document provides BARB's latest public statement on priorities and development issues.
January 2009 Future Scenarios Update
An updated set of scenarios has been produced. These follow on from the first set of BARB future scenario projections created in 2006, with the aim of generating a view of environments BARB may need to consider in the development of its service.
April 2006 UK Television Outlook - A View into the Future Presentation
Together with the Future into View consultation, BARB considered key questions exercising the industry and developed scenarios prompted by such questions.
March 2006 Consultation Follow-Up
The Future into View Consultation Feedback document, issued in March 2006, conveys what the industry shared with BARB.
June 2005 Launch Presentation
Future into View was the consultation process that BARB launched in June 2005. At a time of fast paced development in television BARB sought the industry's views about how television itself was changing, which elements may be most important and how BARB should respond to these factors. What the main influences were and what was needed from BARB? Our aim was to gain as clear a picture as possible about priorities and expectations for the future of the industry.
The consultation took a number of forms - the major phases being the initial on-line response mechanism, followed by group forums and depth interviews undertaken during the autumn of 2005.