BARB has hired Jessica Bromley as its new Communications Manager and is also looking for an Insights Manager.
Reporting to Justin Sampson, BARB’s Chief Executive, Jessica will be responsible for raising BARB’s profile, underlining its key role in providing the gold standard UK television audience figures that are relied upon by broadcasters and advertisers. She will also be tasked with communicating how BARB is continuing to develop its services with the 2018 launch of Project Dovetail, which will fuse BARB’s established panel data with online TV viewing census data to create a robust cross-device measurement for the first time.
Jessica has a decade of corporate communications experience in the media industry, working with companies ranging from international media organisations through to independent TV companies. Most recently, she handled corporate communications for ITV Studios’ global production and distribution network, where she used BARB data regularly in her work on programmes such as Victoria and Thunderbirds Are Go. She has also worked at PR agency Franklin Rae Communications and international children’s TV broadcaster Nickelodeon.
BARB is also looking to recruit a new Insights Manager, following the departure of Joe Lewis, Head of Insight. Joe is leaving BARB at the end of the year after seven and a half years to set up his own media research consultancy.
Justin Sampson, BARB’s Chief Executive, said:
“No industry currency can stand still in an age of fragmentation and BARB is now bringing to life our cross-platform viewing figures. Jessica’s knowledge of the broadcast industry and first-hand experience of working with our data is invaluable to BARB as we continue this process.
I’ve worked with Joe Lewis both as a commissioner and supplier of television audience measurement services. I admire his decision to strike out on his own; he leaves BARB with our best wishes for success.”
Jessica Bromley added:
“Having worked at and with broadcasters, producers and advertisers throughout my career, I appreciate the enormous importance that all of them place on BARB’s gold standard TV viewing figures. I’m delighted to be joining BARB at what is such an exciting time for the company and the industry as a whole, as we move into a new age of TV measurement.”
For further information, please contact Jessica Bromley.