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The Bigger Picture
The BARB Measurement Sciences Forum was launched today by Chief Executive Bjarne Thelin. He appealed for more involvement from across the television and advertising industries in order to develop the potential of television measurement, and facilitate the coordinated use of additional data and so keep the measurement of television together - creating 'the bigger picture'.
BARB To Rollout Web TV Viewing Meter
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the first stage rollout of a web TV viewing meter onto the BARB panel.
BARB Bytes
Information about the Quarterly Reach Report which is available on the BARB website, changes to the data files from September with the inclusion of product placement and programme content identification, and BARB since 1981 which includes each year's top 10 programmes, reported channels and notable developments with BARB and the broadcasting industry.