The UK Television Landscape Report

Hello,

Welcome to the latest edition of The UK Television Landscape Report, a quarterly report that reviews population trends and changes in how people can watch television.

Advances in technology have brought new ways for viewers to watch their favourite programming. News coverage of these developments is extensive, not least because of the dominant place that television still occupies in our collective consciousness. Yet frequently, this coverage can overstate the impact of the new and overlook enduring strengths of the television industry.

Each year, BARB interviews over 53,000 people for our Establishment Survey. It is a vital part of the services that we commission to deliver daily viewing data from a representative panel of over 5,100 homes. The Establishment Survey identifies shifts in the landscape that we have to monitor, while also providing new panel homes and details for our weighting scheme. Household demographics are naturally an important part of what we ask about in the Establishment Survey, although we also focus on the ways in which people can watch television.

The UK Television Landscape Report features articles that delve into certain parts of the data. For this report we look at the following question:

Secondary TV sets are becoming increasingly important to UK households. We look at where in the home we place them, which type of household has them and how they are changing.

You can download the data for the charts included in this article by clicking on them. There are also interactive versions for some of the graphics.

What this report doesn’t do is explore changes in viewing behaviour. That remains the principal focus for our annual publication, The Viewing Report. Side by side, these two complementary reports provide insight on the changing ways in which people can watch television and the ways in which they do.

I hope that you enjoy this edition and welcome your feedback.

Justin Sampson
Chief Executive

enquiries@barb.co.uk


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