The UK Television Landscape Report

Hello,

Welcome to the latest edition of The UK Television Landscape Report, a quarterly report that reviews population trends and changes in how people can watch television.

Advances in technology have brought new ways for viewers to watch their favourite programming. News coverage of these developments is extensive, not least because of the dominant place that television still occupies in our collective consciousness. Yet frequently, this coverage can overstate the impact of the new and overlook enduring strengths of the television industry.

Each year, BARB interviews over 53,000 people for our Establishment Survey. It is a vital part of the services that we commission to deliver daily viewing data from a representative panel of over 5,100 homes. The Establishment Survey identifies shifts in the landscape that we have to monitor, while also providing new panel homes and details for our weighting scheme. Household demographics are naturally an important part of what we ask about in the Establishment Survey, although we also focus on the ways in which people can watch television.

The UK Television Landscape Report features articles that delve into certain parts of the data. For this report we look at two questions.

The report also includes updates to our regular trackers, including take up of SVOD services and device access in the UK. For BARB customers, there are additional interactive features to this report; you’ll find these after logging on to our website.

What this report doesn’t do is explore changes in viewing behaviour. That remains the principal focus for our annual publication, The Viewing Report. Side by side, these two complementary reports provide insight on the changing ways in which people can watch television and the ways in which they do.

I hope that you enjoy this edition and welcome your feedback.

Justin Sampson
Chief Executive

enquiries@barb.co.uk


Archive Reports

Full report:

Feature articles in this report:

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Feature articles in this report: