The UK Television Landscape Report

Connected TV households

11 November 2016


In this tracker we consider the extent to which UK households connect their TVs to the internet and therefore have access to the range of VOD services available from the major UK broadcasters or from other new entrants to the market.

Quantifying connectedness in this way is challenging because there are so many ways in which a TV can be connected to the internet. Using the Establishment Survey, we can define two ways to be connected (see So You Think You’re Connected in the previous quarter’s report for a fuller explanation of the methodology used):

  • OTT connected includes households claiming an internet connection for their TV via a direct connection to the internet, a dedicated set-top box, a games console or a PC/ tablet

  • Platform connected includes households that have a connection to the internet via a Sky+HD, YouView or cable TV platform