In Q3 2016 the number of households claiming access to subscription VOD services has resumed its upward trend after a pause in the previous quarter. The biggest gains have been posted by the Amazon service, possibly driven by the marketing campaign Amazon put in place for the launch of their latest high-profile TV series, The Grand Tour.
Amazon’s promotional effort may have affected Sky’s Now TV service which has declined slightly. Netflix, however, has resumed its upward progress, adding a further 180k households in the last quarter. Overall SVOD penetration has now reached 27% of UK households.