The UK Television Landscape Report

Subscription VOD households

17 January 2017



Access to subscription VOD services grew considerably in Q4, with over 8.3m households subscribing to at least one of these services. Amazon continued its recent acceleration in growth, perhaps fuelled by the high-profile launch of The Grand Tour, and is now available in over 3m households. Now TV is estimated to be available in 1m households. Netflix remains the largest subscriber service with an estimate of 6.5m households subscribing in Q4 2016.