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The latest news and insight
Digital technology is at the heart of innovation for our generation. Yet Moore’s Law doesn’t apply to human beings. Justin Sampson explains how BARB plans to measure analogue beings in a digital world
BARB announces the appointment of Kantar Media to collect census data for TV viewing through all computer devices, including tablets
BARB today announces that Joe Lewis has been appointed as project director and Gary Roddy is joining the client services part of the team as maternity cover for Sarah Mowbray.
Our restyled bulletin explores the impact big data might have on TV audience measurement, announces what’s next on BARB's agenda and questions whether people take longer to watch recorded programmes