It's now possible to analyse viewing behaviour through the prism of Mosaic geodemographic groups. These lifestyle surrogates add more colour to the data and expand the ways it can be used.
Bigger screens, smaller screens and no TV screens. These are just three of the trends that you can read about in the first edition.
The Broadcasters’ Audience Research Board (BARB) today announces the appointment of Nigel Sharrocks as Non-Executive Chairman.
Joe Lewis draws on his experience of working with GDP data to shine a light on the importance of establishing standard data definitions