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A digital media planner’s view of BARB

BARB turns 33 this year so we asked 33 year old digital media director Hannah Amess to consider its relevance today and into the future

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BARB panel to capture viewing on tablets

BARB panel to capture viewing on tablets within its gold standard audience measurement

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Netflix - Friend or Foe?

Who are Netflix Subscribers, what do they look like?

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