What's Next

Throughout BARB's history, television broadcasters have used new technologies to enhance viewers' enjoyment of their favourite programmes. This story of continuous progress includes improvements to picture quality, delivery of a greater choice of channels and making it more convenient for viewers to watch programmes at a time that suits them.

In parallel, BARB has pursued the progressive development of its audience measurement system. Our strategy has been unwavering. Put simply, it is to measure and report all television viewing that takes place in the home.

So what's next on the agenda?

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