What is Barb and how do we measure total viewing?
Barb is the industry’s standard for understanding what people watch. Our hybrid approach integrates people-based panel data with census-level online viewing data. Our methodology enables us to deliver inclusive measurement of total identified viewing across all broadcast, VOD and video-sharing platforms, delivered onto and consumed via multiple platforms and devices. As the past, present and … Continue reading What is Barb and how do we measure total viewing?
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