Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – May 2020 (000s) TV and/or broadband homes – May 2020 (000s)
Homes 26,963 28,141
Individuals 60,544 62,907
Adults 51,059 53,121
Adults 16-24 5,996 6,482
Adults 16-34 14,185 15,371
Adults 35-54 16,665 17,330
Adults 55+ 20,209 20,420
ABC1 Adults 28,386 29,579
C2DE Adults 22,673 23,542
Men 25,181 26,309
Men 16-34 7,173 7,787
Men 35-54 8,157 8,546
Men 55+ 9,851 9,976
ABC1 Men 13,864 14,478
C2DE Men 11,317 11,831
Women 25,878 26,812
Women 16-34 7,012 7,584
Women 35-54 8,508 8,784
Women 55+ 10,358 10,444
ABC1 Women 14,522 15,101
C2DE Women 11,356 11,711
Housepersons 26,963 28,141
Housepersons 16-34 4,738 5,345
Housepersons 16-44 9,124 9,993
Housepersons 35-54 9,385 9,807
Housepersons 55+ 12,840 13,016
ABC1 Housepersons 14,403 15,070
C2DE Housepersons 12,560 13,071
Housepersons with Children 7,014 7,266
Children 4-15 9,485 9,786

BARB universes 2019/2020

BARB universes are available in Excel spreadsheets to download.