Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – February 2021 (000s) TV and/or broadband homes – February 2021 (000s)
Homes 26,922 28,189
Individuals 60,390 62,966
Adults 50,932 53,179
Adults 16-24 5,975 6,508
Adults 16-34 14,090 15,375
Adults 35-54 16,557 17,283
Adults 55+ 20,285 20,521
ABC1 Adults 29,121 30,398
C2DE Adults 21,811 22,781
Men 24,809 26,028
Men 16-34 7,147 7,797
Men 35-54 8,075 8,506
Men 55+ 9,587 9,725
ABC1 Men 14,035 14,669
C2DE Men 10,774 11,359
Women 26,123 27,151
Women 16-34 6,943 7,578
Women 35-54 8,482 8,777
Women 55+ 10,698 10,796
ABC1 Women 15,086 15,729
C2DE Women 11,037 11,422
Housepersons 26,922 28,189
Housepersons 16-34 4,712 5,346
Housepersons 16-44 9,184 10,063
Housepersons 35-54 9,392 9,822
Housepersons 55+ 12,818 13,021
ABC1 Housepersons 14,925 15,668
C2DE Housepersons 11,997 12,521
Housepersons with Children 6,934 7,182
Children 4-15 9,458 9,787

BARB universes 2020/2021

BARB universes are available in Excel spreadsheets to download.