Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – May 2021 (000s) TV and/or broadband homes – May 2021 (000s)
Homes 26,978 28,244
Individuals 60,568 63,083
Adults 51,052 53,260
Adults 16-24 5,976 6,507
Adults 16-34 14,117 15,377
Adults 35-54 16,574 17,281
Adults 55+ 20,361 20,602
ABC1 Adults 29,392 30,671
C2DE Adults 21,660 22,589
Men 24,871 26,075
Men 16-34 7,155 7,800
Men 35-54 8,091 8,508
Men 55+ 9,625 9,767
ABC1 Men 14,175 14,820
C2DE Men 10,696 11,255
Women 26,181 27,185
Women 16-34 6,962 7,577
Women 35-54 8,483 8,773
Women 55+ 10,736 10,835
ABC1 Women 15,217 15,851
C2DE Women 10,964 11,334
Housepersons 26,978 28,244
Housepersons 16-34 4,740 5,368
Housepersons 16-44 9,223 10,135
Housepersons 35-54 9,390 9,854
Housepersons 55+ 12,848 13,057
ABC1 Housepersons 15,092 15,851
C2DE Housepersons 11,886 12,393
Housepersons with Children 6,960 7,203
Children 4-15 9,516 9,823

BARB universes 2020/2021

BARB universes are available in Excel spreadsheets to download.