Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – July 2020 (000s) TV and/or broadband homes – July 2020 (000s)
Homes 27,003 28,182
Individuals 60,639 62,987
Adults 51,124 53,175
Adults 16-24 5,997 6,479
Adults 16-34 14,187 15,364
Adults 35-54 16,658 17,321
Adults 55+ 20,279 20,490
ABC1 Adults 28,441 29,629
C2DE Adults 22,683 23,546
Men 25,219 26,339
Men 16-34 7,177 7,785
Men 35-54 8,153 8,540
Men 55+ 9,889 10,014
ABC1 Men 13,898 14,508
C2DE Men 11,321 11,831
Women 25,905 26,836
Women 16-34 7,010 7,579
Women 35-54 8,505 8,781
Women 55+ 10,390 10,476
ABC1 Women 14,543 15,121
C2DE Women 11,362 11,715
Housepersons 27,003 28,182
Housepersons 16-34 4,739 5,345
Housepersons 16-44 9,135 10,003
Housepersons 35-54 9,380 9,802
Housepersons 55+ 12,884 13,063
ABC1 Housepersons 14,437 15,101
C2DE Housepersons 12,566 13,081
Housepersons with Children 7,018 7,270
Children 4-15 9,515 9,812

BARB universes 2019/2020

BARB universes are available in Excel spreadsheets to download.