Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – November 2020 (000s) TV and/or broadband homes – November 2020 (000s)
Homes 26,932 28,136
Individuals 60,432 63,879
Adults 50,968 53,103
Adults 16-24 5,999 6,508
Adults 16-34 14,158 15,377
Adults 35-54 16,619 17,303
Adults 55+ 20,191 20,423
ABC1 Adults 28,904 30,151
C2DE Adults 22,064 22,952
Men 24,831 25,985
Men 16-34 7,171 7,792
Men 35-54 8,121 8,519
Men 55+ 9,539 9,674
ABC1 Men 13,965 14,597
C2DE Men 10,866 11,388
Women 26,137 27,118
Women 16-34 6,987 7,585
Women 35-54 8,498 8,784
Women 55+ 10,652 10,749
ABC1 Women 14,939 15,554
C2DE Women 11,198 11,564
Housepersons 26,932 28,136
Housepersons 16-34 4,638 5,240
Housepersons 16-44 9,045 9,919
Housepersons 35-54 9,321 9,761
Housepersons 55+ 12,973 13,171
ABC1 Housepersons 14,685 15,383
C2DE Housepersons 12,247 12,753
Housepersons with Children 6,965 7,209
Children 4-15 9,464 9,776

BARB universes 2020/2021

BARB universes are available in Excel spreadsheets to download.