Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – March 2020 (000s) TV and/or broadband homes – March 2020 (000s)
Homes 26,947 28,092
Individuals 60,581 62,836
Adults 51,096 53,083
Adults 16-24 6,007 6,502
Adults 16-34 14,246 15,390
Adults 35-54 16,693 17,336
Adults 55+ 20,157 20,357
ABC1 Adults 28,295 29,445
C2DE Adults 22,801 23,638
Men 25,160 26,268
Men 16-34 7,179 7,785
Men 35-54 8,168 8,546
Men 55+ 9,813 9,937
ABC1 Men 13,819 14,427
C2DE Men 11,341 11,841
Women 25,936 26,815
Women 16-34 7,067 7,605
Women 35-54 8,525 8,790
Women 55+ 10,344 10,420
ABC1 Women 14,476 15,018
C2DE Women 11,460 11,797
Housepersons 26,947 28,092
Housepersons 16-34 4,767 5,346
Housepersons 16-44 9,150 9,997
Housepersons 35-54 9,405 9,827
Housepersons 55+ 12,775 12,950
ABC1 Housepersons 14,347 14,993
C2DE Housepersons 12,600 13,099
Housepersons with Children 7,016 7,250
Children 4-15 9,485 9,753

BARB universes 2019/2020

BARB universes are available in Excel spreadsheets to download.