Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – October 2020 (000s) TV and/or broadband homes – October 2020 (000s)
Homes 27,025 28,233
Individuals 60,631 63,046
Adults 51,108 53,217
Adults 16-24 5,965 6,464
Adults 16-34 14,134 15,337
Adults 35-54 16,626 17,303
Adults 55+ 20,348 20,577
ABC1 Adults 28,963 30,194
C2DE Adults 22,145 23,023
Men 24,900 26,034
Men 16-34 7,163 7,772
Men 35-54 8,134 8,526
Men 55+ 9,603 9,736
ABC1 Men 13,995 14,616
C2DE Men 10,905 11,418
Women 26,208 27,183
Women 16-34 6,971 7,565
Women 35-54 8,492 8,777
Women 55+ 10,745 10,841
ABC1 Women 14,968 15,578
C2DE Women 11,240 11,605
Housepersons 27,025 28,233
Housepersons 16-34 4,646 5,252
Housepersons 16-44 9,044 9,923
Housepersons 35-54 9,320 9,760
Housepersons 55+ 13,059 13,253
ABC1 Housepersons 14,732 15,443
C2DE Housepersons 12,293 12,790
Housepersons with Children 7,000 7,249
Children 4-15 9,523 9,829

BARB universes 2020/2021

BARB universes are available in Excel spreadsheets to download.