Universes

The basis of the universes for the 60 BARB reported audiences are derived from the Establishment Survey and calculated on a monthly basis.

BARB universes – monthly

In the table below, the current month’s universes are available for 30 different audiences.

There are two different universes: TV homes and TV and/or broadband homes. For more on these universes, please see the multiple-screen viewing FAQs

Network TV homes – January 2021 (000s) TV and/or broadband homes – January 2021 (000s)
Homes 26,968 28,172
Individuals 60,494 62,933
Adults 51,013 53,142
Adults 16-24 6,001 6,507
Adults 16-34 14,158 15,372
Adults 35-54 16,615 17,298
Adults 55+ 20,240 20,472
ABC1 Adults 28,984 30,227
C2DE Adults 22,029 22,915
Men 24,855 26,005
Men 16-34 7,174 7,792
Men 35-54 8,119 8,516
Men 55+ 9,562 9,697
ABC1 Men 14,012 14,642
C2DE Men 10,843 11,363
Women 26,158 27,137
Women 16-34 6,984 7,580
Women 35-54 8,496 8,782
Women 55+ 10,678 10,775
ABC1 Women 14,972 15,585
C2DE Women 11,186 11,552
Housepersons 26,968 28,172
Housepersons 16-34 4,637 5,238
Housepersons 16-44 9,055 9,928
Housepersons 35-54 9,316 9,756
Housepersons 55+ 13,015 13,210
ABC1 Housepersons 14,728 15,457
C2DE Housepersons 12,240 12,715
Housepersons with Children 6,966 7,209
Children 4-15 9,481 9,791

BARB universes 2020/2021

BARB universes are available in Excel spreadsheets to download.