The Viewing Report

Objective information is critical for the UK’s television and advertising industry. Each year, £7.5 billion is spent by broadcasters and advertisers on the production and distribution of programme and commercial content. BARB provides an independent, joint-industry currency that is trusted to assess the return on this investment.

Dealing with audience fragmentation has been a constant aspect of BARB’s work since our formation in 1981. Fragmentation today is driven by the rise of programmes and commercials being delivered online and on-demand.

We constantly develop our measurement techniques to meet the needs of the industry with high-quality data. In recent years we have developed techniques for tracking live and on-demand audiences across TV sets, tablets, PCs and smartphones. We have also pioneered the reporting of dynamically inserted advertising.

The Viewing Report 2018 brings to life the latest insights from BARB. We hope you enjoy reading it.

Guest essays

New insight

Centrefold – The Top Tens of 2017

BARB Explained

Updated insight: Timeshift, share by genre, share by broadcaster 



The Viewing Report – April 2017
The Viewing Report – April 2016
The Viewing Report – May 2015
The Viewing Report – November 2013