The Viewing Report

Objective information is critical for the UK’s television and advertising industry. Each year, £7.5 billion is spent by broadcasters and advertisers on the production and distribution of programme and commercial content. BARB provides an independent, joint-industry currency that is trusted to assess the return on this investment.

Dealing with audience fragmentation has been a constant aspect of BARB’s work since our formation in 1981. Fragmentation today is driven by the rise of programmes and commercials being delivered online and on-demand.

We constantly develop our measurement techniques to meet the needs of the industry with high-quality data. In recent years we have developed techniques to report the use of BVOD services on TV sets, tablets, PCs and smartphones; pre-broadcast and box set viewing on TV sets and dynamically-served advertising.

The Viewing Report 2019 brings to life the latest insights from BARB. We hope you enjoy reading it.

Guest essays

New insight

Dovetail Fusion: An illustrated guide

Centrefold – The Top Tens of 2018

Updated insight: Timeshift, share by genre, share by broadcaster



The Viewing Report – May 2018
The Viewing Report – April 2017
The Viewing Report – April 2016
The Viewing Report – May 2015
The Viewing Report – November 2013