The UK Television Landscape Report

Device access

1 December 2020

The Establishment Survey considers devices on a household level, so if any member of a household owns a device, then every member of that household is considered to have access. The one exception to this is mobile phones (including smartphones), which are considered to be individual devices, so if a household member owns a mobile phone, other members of the household are not considered to have access. For consistency, these data are for individuals.

The public health crisis was an opportunity to evaluate and, potentially, upgrade devices in the home. Another 3.7m individuals now have access to a smart TV compared to Q1 2020, an increase of almost 10% over the half-year. The rate at which penetration of these devices is increasing doesn’t, however, appear to have been impacted greatly by the pandemic. From Q3 2019 to Q1 2020, for instance, we saw a similar increase of 3.8m.

All other devices saw an increase in the number of individuals with access versus Q1 2020. DVRs were the only exception, with 1.5m fewer individuals having access to a DVR compared to Q1 2020. This also means that those with access to a smart TV have surged ahead of those with access to a DVR for the first time.

*Any computer includes laptop and desktop PCs and Macs as well as any notebooks or tablets, e.g. iPads, but not mobile phones.

Note: : Due to the COVID-19 pandemic and the suspension of face-to-face interviewing, BARB Establishment Survey data were not produced for Q2 2020. Q3 2020 data are based on fieldwork conducted when interviewing resumed in August and September.