Interactive feature
Click on the labels on the left-hand side to compare the overall penetration of PVRs with the penetration for different demographics.
*YouView includes BT TV and TalkTalk TV homes
Pre-family: a household without a child under 16 and where the head of the household is aged between 16 and 44
Young family: a household with a child or children under 3; the household may have other children
Older family: a household with a child or children aged 4 to 16, and no child under 3
Post-family: a household with the head of household aged over 45 and working at least 8 hours/week
Inactive: a household with the head of household aged over 45 and working less than 8 hours/week
Pre-family: a household without a child under 16 and where the head of the household is aged between 16 and 44
Young family: a household with a child or children under 3; the household may have other children
Older family: a household with a child or children aged 4 to 16, and no child under 3
Post-family: a household with the head of household aged over 45 and working at least 8 hours/week
Inactive: a household with the head of household aged over 45 and working less than 8 hours/week