The UK Television Landscape Report

Device access

8 January 2018

The Establishment Survey considers devices on a household level, so if any member of a household owns a device, then every member of that household is considered to have access. The one exception to this is mobile phones (including smartphones), which are considered to be individual devices, so if a household members owns a mobile phone, other members of the household are not considered to have access. For consistency, these data are for individuals.

Growth in smart (internet) TVs within UK households continues, with nearly 41m individuals now able to access an internet TV. It is likely at current growth rates that access to smart TVs will overtake PVRs in Q2 2018. HD TV ownership continues to grow as late adopters replace old legacy TV sets, with 46.7m individuals now able to watch in HD.

*Any computer includes laptop and desktop PCs and Macs as well as any notebooks or tablets, e.g. iPads, but not mobile phones.