The UK Television Landscape Report

Subscription VOD households

21 November 2018

The number of homes now accessing at least one of Netflix, Amazon or Now TV has remained steady at 11.6 million, with 33,000 additional homes taking at least one SVOD service compared to the previous quarter. The individual services each made marginal gains compared to Q2. This was the slowest quarter of growth since BARB began collecting data in 2014. Take-up has previously slowed in the middle quarters of the year, notably in Q3 2017 and Q2 2016 which recorded the next lowest quarter-on-quarter growth figures across the 18 quarters for which data are available. 41% of homes now have access to one of these SVOD services in the UK. The number of homes with two or more services also remained steady at just under 4 million.