The UK Television Landscape Report

Subscription VOD households

31 May 2019

The number of homes now accessing at least one of Netflix, Amazon or Now TV has grown by 8.4% on Q4 2018 to reach 13.3 million, with just over 1m additional homes taking at least one SVOD service compared to the previous quarter. Q1 has always been one of strong growth, but this is the first time more that 1m homes have been added to the overall number. Netflix and Amazon made gains of 25.9% and 23.3% respectively compared to Q1 2018, while Now TV added 10.8%. 46.6% of homes now have access to one of these services in the UK.

The number of homes with two or more services also increased to 5.1 million.