The number of homes now accessing at least one of Netflix, Amazon or Now TV has passed 11 million with almost 900,000 additional homes taking an SVOD service compared to the previous quarter. Netflix alone added just under 1m homes in Q1 2018. This overall growth represents the largest increase in the number of homes with an SVOD service since data became available. Overall 8.7% more homes took an SVOD service compared to Q4 2017. Netflix and Amazon accelerated ahead of this, recording 11.8% and 13.1% more subscription homes respectively. Now TV showed a minor fall with 2.7% fewer subscribers, albeit it still showed 35.2% year on year growth ahead of the 25.1% growth in homes taking any SVOD service.