The UK Television Landscape Report

Subscription VOD households

15 February 2019

The number of homes now accessing at least one of Netflix, Amazon or Now TV has grown by 5.7% on Q3 to reach 12.3 million, with 660,000 additional homes taking at least one SVOD service compared to the previous quarter. Netflix and Amazon made gains of 6.2% and 7.6% respectively compared to Q3, while Now TV dropped 3%. Whilst every Q4 has shown growth, Q4 2018 was the lowest since 2014. Quarter-on-quarter growth for Q4 was 7.6% in 2017, 8.7% in 2016, 6.6% in 2015 and 3.7% in 2014. 43% of homes now have access to one of these SVOD services in the UK.

The number of homes with two or more services also increased to 4.3 million.