Subscription VOD households 29 August 2019 Note: The number of UK households declined from 28.58m in Q1 2019 to 28.12m in Q2 2019. UK household estimates are taken directly from UK Government figures. These were previously reported by the Ministry for Housing, Communities & National Government; from 2019, they have been reported by the Office for National Statistics, which has lower growth in its forecasts. The decrease in the total number of UK households has led to a corresponding decrease in BARB’s Establishment Survey estimate of the number of homes now accessing at least one of Netflix, Amazon or Now TV. However, it is important to note that the number of SVOD homes as a percentage of UK homes remained steady: In Q2 2019, 47.2% of UK households had access to at least one SVOD service, compared to 46.6% in Q1 2019. Similarly, the percentage of Netflix homes (41.3%), Amazon homes (20.9%) and Now TV homes (6.9%) held steady in Q2 2019 compared with the previous quarter.