The UK Television Landscape Report

UK households by TV platform

29 August 2019

This tracker focuses on the platforms viewers use to watch linear TV.The platform categories used are as follows.
Cable: households that claim to receive cable; these households are almost entirely Virgin Media customers.
Freesat: homes which have access to Freesat, either through a set top box or integrated into the TV set. This does not include former Sky homes who do not have a live subscription but continue to use their Sky set top box to watch free satellite channels.
Other satellite: this category includes former Sky subscribers as well as viewers watching smaller, typically international, satellite service providers like Polsat.
Sky subscription: homes who pay for a Sky subscription package (not including Now TV customers who don’t pay for a Sky subscription package).
Terrestrial: all homes which have access to digital terrestrial TV via their aerials. This includes any homes across all categories which also have access to terrestrial.
Terrestrial only: the subset of terrestrial households that do not have access to either cable or satellite reception. This includes most BT TV, TalkTalk TV and YouView homes.
YouView: all households who have the BT, TalkTalk or YouView platforms. The great majority of these homes will be using the YouView interface, but the figure will include a small number of homes using older versions of BT TV and TalkTalk TV.

Note: The number of UK households declined from 28.58m in Q1 2019 to 28.12m in Q2 2019. UK household estimates are taken directly from UK Government figures. These were previously reported by the Ministry for Housing, Communities & National Government; from 2019, they have been reported by the Office for National Statistics, which has lower growth in its forecasts.