The Viewing Report

Project Dovetail status update

12 May 2020

People are increasingly watching television programmes on devices other than the TV set; the UK television and advertising industry needs a trusted, independent source of these multiple-screen viewing figures. BARB established Project Dovetail to meet this need.

The table summarises the three stages of Project Dovetail that have been delivered:

  • Census-level device data
  • Multiple-screen programme ratings
  • Unduplicated reach and time spent viewing

What’s next?
The fourth and final stage of Project Dovetail, BVOD campaign performance, is in development.

In the interim, we are launching a beta BVOD planner, to help agencies and advertisers plan advertising campaigns across BARB-reported broadcasters’ linear channels and BVOD platforms. Contact Jim Jarrett for more details: