Project Dovetail status update 12 May 2020 People are increasingly watching television programmes on devices other than the TV set; the UK television and advertising industry needs a trusted, independent source of these multiple-screen viewing figures. BARB established Project Dovetail to meet this need. The table summarises the three stages of Project Dovetail that have been delivered: Census-level device data Multiple-screen programme ratings Unduplicated reach and time spent viewing What’s next? The fourth and final stage of Project Dovetail, BVOD campaign performance, is in development. In the interim, we are launching a beta BVOD planner, to help agencies and advertisers plan advertising campaigns across BARB-reported broadcasters’ linear channels and BVOD platforms. Contact Jim Jarrett for more details: jim.jarrett@barb.co.uk