Barb Briefing: A Defining Moment 30 November 2021 330 representatives of broadcasters, advertisers and media agencies attended Barb Briefing: A Defining Moment on November 30th 2021, to find out more about our unique new SVOD and video-sharing viewing data. We were joined by industry leaders who brought to life the value of our new data for broadcasters, agencies and advertisers. Rosemary Newell of ITV explained how commissioning, scheduling and marketing decisions will be improved through a fuller understanding of where people spend their viewing time. Neil Mortensen of ITV highlighted the benefits for the relationship between production companies and the streaming platforms — the new insight helps the making and selling of more great television. Jon Manning of Starcom welcomed the holistic view of how consumers watch linear and streaming services across all video-capable devices. From the Barb team, Doug Whelpdale shared programme ratings for Squid Game on Netflix, Cruella on Disney+ and Premier League football on Amazon Prime Video. He was then joined by Jim Jarrett to explain the science behind these new developments. You can catch up by watching the event here: We are now delivering SVOD & video-sharing data every day. Please contact Sarah Mowbray on sarah.mowbray@barb.co.uk if you’d like a licence to access these data.