BARB Explained

BARB Explained: Device to people ratings

Turning device ratings into people ratings

BARB Explained: Timeshifted BVOD viewing

How broadcaster video-on-demand viewing is included in our programme audience figures

BARB Explained: The viewability question

Our approach to viewability

BARB Explained: Duration-based metrics

Why duration-based metrics are important

BARB Explained: Dynamically served ads

How we report dynamically served advertising

BARB Explained: Online TV viewing part 2

Understanding how people watch on PCs and tablets

BARB Explained: Online TV viewing

How we collect online TV viewing data

BARB Explained: Non-linear viewing

How we measure non-linear programme audiences