How we report dynamically served advertising
Why is the BARB panel central to our television audience measurement system?
What is the BVOD services report?
What do we know about our panellists, and how does this additional information relate to their television viewing patterns?
How can BARB customers use dynamic targeting groups for more in-depth interrogation of our data?
How do we reduce data volatility?
How router meters could enhance our reporting
BARB Explained: How we collect device-based census data
BARB Explained: How we collect viewing data from the BARB panel
What are broadband-only homes and why are they now included on the BARB panel?
The anatomy of a programme audience
Turning device ratings into people ratings
How broadcaster video-on-demand viewing is included in our programme audience figures
Our approach to viewability
Why duration-based metrics are important
How we measure non-linear programme audiences