BARB Explained: BVOD Planner & optimiser In March 2021, BARB launched upgrades to its BVOD planner to improve functionality and user experience. The BVOD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms. The BVOD planner enables agencies and advertisers to forecast the unduplicated reach […] + Read more
BARB Explained: TouchPoints integration Find out more about the benefits of the BARB and IPA TouchPoints integration and the new types of analyses that can be conducted. + Read more
BARB Explained: Multiple-screen reach A guide to BARB's new reporting of unduplicated programme reach and time spent viewing across three screens. + Read more
BARB Explained: The role of the panel Why is the BARB panel central to our television audience measurement system? + Read more
BARB Explained: Lifestyle Insights What do we know about our panellists, and how does this additional information relate to their television viewing patterns? + Read more
BARB Explained: Dynamic targeting How can BARB customers use dynamic targeting groups for more in-depth interrogation of our data? + Read more
BARB Explained: Collecting device data BARB Explained: How we collect device-based census data + Read more
BARB Explained: Collecting panel data BARB Explained: How we collect viewing data from the BARB panel + Read more
BARB Explained: Broadband-only homes What are broadband-only homes and why are they now included on the BARB panel? + Read more
BARB Explained: Timeshifted BVOD viewing How broadcaster video-on-demand viewing is included in our programme audience figures + Read more