BARB Explained

BARB Explained: BVOD Planner & optimiser

In March 2021, BARB launched upgrades to its BVOD planner to improve functionality and user experience. The BVOD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms. The BVOD planner enables agencies and advertisers to forecast the unduplicated reach […]

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