BARB Explained: Duration-based metrics

Why duration-based metrics are important

Ethnic group universe estimates change

A change in the BARB universe estimates by ethnic group

What's next for BARB

This article by Justin Sampson, our Chief Executive, was first published in Mediatel on 5th April 2018

Totals include +1 and HD variant if separately reported

Why is BARB planning a hybrid future?