Barb and PAMCo announce data test Barb and PAMCo today announced a jointly run beta-stage trial of shared data collection due to take place in October 2024, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a […] + Read more
VideoWeek Podcast #48, Justin Sampson Barb’s Chief Executive, Justin Sampson recently joined Vincent Flood, Editor-in-Chief at VideoWeek for the VideoWeek Podcast. They discuss: How Barb operates, including how measurement panels are created The evolution of panel-based measurement Solving the problem of zero-rated spots What is ‘fit for TV’ in an age of high-quality user-generated content Barb’s relationship with Origin, a […] + Read more
Q2 2024 SVOD Establishment Survey data Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.7%) had access to a subscription video-on-demand (SVOD) service in Q2 2024. This is a slight increase from 19.5m UK homes (67.9%) in Q1, and the first time more than 20m UK homes report […] + Read more
The Media Leader - Better together Barb’s Chief Operating Officer, Caroline Baxter, has written an article published in The Media Leader about the importance of bringing together rich datasets with high-quality continuous panel data. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two. Read the […] + Read more
Barb completes 7k home panel expansion Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. […] + Read more
Barb issues tender for Barb Data Hub Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb […] + Read more