Barb completes 7k home panel expansion Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. […] + Read more
Barb issues tender for Barb Data Hub Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb […] + Read more
Q1 2024 SVOD Establishment Survey data Barb has released data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to a subscription video-on-demand (SVOD) service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark for the service […] + Read more
Barb joins Media Rating Council Barb, the UK industry’s standard for understanding what people watch, today announced it has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s sole focus is audience measurement. Established over 60 years ago at the request […] + Read more
Barb issues first-ever tender Barb, the industry’s standard for understanding what people watch, today issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this month Barb shared an ITT for the methodology, data processing and delivery […] + Read more
Amazon Ads signs up to Barb Barb, the industry’s standard for understanding what people watch, has introduced Amazon Ads to its audience-reporting services. Barb publicly reports the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services on its website each month. This report will now include Amazon Prime Video (inclusive of Freevee) and Twitch viewing to service level. […] + Read more