News & Views

Barb joins Media Rating Council

Barb, the UK industry’s standard for understanding what people watch, today announced it has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s sole focus is audience measurement. Established over 60 years ago at the request […]

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Barb issues first-ever tender

Barb, the industry’s standard for understanding what people watch, today issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this month Barb shared an ITT for the methodology, data processing and delivery […]

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Amazon Ads signs up to Barb

Barb, the industry’s standard for understanding what people watch, has introduced Amazon Ads to its audience-reporting services. Barb publicly reports the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services on its website each month. This report will now include Amazon Prime Video (inclusive of Freevee) and Twitch viewing to service level. […]

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Barb issues an invitation to tender

Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. For many years, Barb’s strategy has been underpinned by the belief that audience measurement requires both panel and […]

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Barb appoints new Finance Director

Barb, the industry’s standard for understanding what people watch, today announced it has appointed Sara Cheeseman as Finance Director. Working alongside Justin Sampson, Chief Executive, she will be responsible for leading the company’s financial strategy and operations through annual budgeting and ongoing financial monitoring, as well as financial performance reporting to the board of directors. […]

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CFlight reporting extends audiences

Barb, the industry’s standard for understanding what people watch, today announced a major upgrade to CFlight, the world’s only joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and video-on-demand (VOD) services. As part of the upgrade, CFlight has […]

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