BARB / IPA TouchPoints integrated data Latest BARB / IPA TouchPoints integrated data now available + Read more
BARB: The gold standard BARB is described as the industry’s gold standard measurement of what people watch, but what does this mean, and how is it evolving? + Read more
BARB 2021/2022 data reissue statement BARB’s panel management contractor, Kantar, has discovered an issue dating from December 12th 2021 in how the programmes viewed on TV sets in BARB panel homes are identified. Kantar has fixed the problem and put a procedure in place to ensure it does not recur in the future. No viewing data have been lost. We […] + Read more