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Industry leaders champion BARB data

Over 220 colleagues from broadcasters, advertisers and media agencies attended yesterday’s BARB Briefing. You can catch up through our website if you weren’t able to join us. Hot on the heels of the event, we’re publishing the latest edition of The Viewing Report. This year’s digital-only publication features news and views from four industry leaders. As broadcasters continue […]

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BARB awards long-term research contracts

INNOVATIVE METERING TECHNOLOGY TO BE USED IN AN EXPANDED SERVICE LARGEST-EVER INCREASE IN REPORTING SAMPLE TO 7K HOMES AUDIENCE RATINGS UNDERPINNED BY BIG DATA INTEGRATION BARB has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new research contracts, which start in January 2024, ensure […]

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BVOD Planner enhancements with optimiser

BARB, the UK television audience measurement currency, has today launched upgrades to its BVOD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVOD planner, first released in June 2020, is […]

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SVOD households grow in Q3 2020

BARB, the UK television audience measurement currency, has released data from its Establishment Survey for Q3 2020. The survey enables BARB to understand the characteristics of UK households, part of ensuring that our daily reporting of television audiences is representative of the whole population. One measure that is tracked in the Establishment Survey is the […]

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BVOD Planner brings benefits to clients

The ability of television broadcasters to reach and communicate with the UK population has always been strong, and these opportunities have only been enhanced by the availability of broadcasters’ own video-on-demand (BVOD) services. The launch of these services on TV sets and across other media devices mean that viewers can access their favourite content in […]

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BARB issues ITT for five contracts

Further to its earlier announcement on July 23rd, BARB, the UK television audience measurement currency, has today issued a refreshed invitation to tender which covers five research contracts: Audience measurement panel & data collection Survey design, methodology and auditing Recruitment for panel setup Broadcaster video-on-demand (BVOD) census data collection Auditing of BVOD data collection BARB […]

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