BVOD Planner enhancements with optimiser

BARB, the UK television audience measurement currency, has today launched upgrades to its BVOD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVOD planner, first released in June 2020, is […]

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SVOD households grow in Q3 2020

BARB, the UK television audience measurement currency, has released data from its Establishment Survey for Q3 2020. The survey enables BARB to understand the characteristics of UK households, part of ensuring that our daily reporting of television audiences is representative of the whole population. One measure that is tracked in the Establishment Survey is the […]

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Justin Sampson: cross-media measurement

Mediatel Newsline has today published an opinion piece by BARB’s Chief Executive Justin Sampson on cross-media measurement and the importance of consistent definitions across measurement systems. You can read the article here: Mediatel Newsline This article follows a speech that Justin gave at ASI 2020 on Friday, November 6th. To watch this speech, please click […]

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BVOD Planner brings benefits to clients

The ability of television broadcasters to reach and communicate with the UK population has always been strong, and these opportunities have only been enhanced by the availability of broadcasters’ own video-on-demand (BVOD) services. The launch of these services on TV sets and across other media devices mean that viewers can access their favourite content in […]

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BARB issues ITT for five contracts

Further to its earlier announcement on July 23rd, BARB, the UK television audience measurement currency, has today issued a refreshed invitation to tender which covers five research contracts: Audience measurement panel & data collection Survey design, methodology and auditing Recruitment for panel setup Broadcaster video-on-demand (BVOD) census data collection Auditing of BVOD data collection BARB […]

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