News

Why BARB hasn't yet given Origin a tick

In Mediatel News, BARB's Chief Executive, Justin Sampson, explains why BARB hasn't yet given Origin a tick

Establishment Survey results for Q2 2021

BARB, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q2 2021. The survey enables BARB to understand the characteristics of UK households, part of ensuring that our daily reporting of television audiences is representative of the whole population. Due to restrictions on carrying out fieldwork during the coronavirus pandemic, […]

Dovetail Fusion includes smartphone data

BARB has now launched total four-screen viewing with the inclusion of smartphones. Since January 2020, BARB has reported unduplicated reach and time spent viewing across three screens: TV sets, tablets and PCs. This total three-screen viewing has been reported on our website alongside consolidated seven-day TV set viewing. Extending our reporting of unduplicated reach and […]

Industry leaders champion BARB data

Over 220 colleagues from broadcasters, advertisers and media agencies attended yesterday’s BARB Briefing. You can catch up through our website if you weren’t able to join us. Hot on the heels of the event, we’re publishing the latest edition of The Viewing Report. This year’s digital-only publication features news and views from four industry leaders. As broadcasters continue […]

BARB awards long-term research contracts

INNOVATIVE METERING TECHNOLOGY TO BE USED IN AN EXPANDED SERVICE LARGEST-EVER INCREASE IN REPORTING SAMPLE TO 7K HOMES AUDIENCE RATINGS UNDERPINNED BY BIG DATA INTEGRATION BARB has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new research contracts, which start in January 2024, ensure […]

BVOD Planner enhancements with optimiser

BARB, the UK television audience measurement currency, has today launched upgrades to its BVOD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVOD planner, first released in June 2020, is […]