Monthly Viewing Summary

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.

In March 2024, there was an average of 245 minutes of total identified viewing per day, slightly lower than in February at 248 minutes.

The monthly viewing summary includes the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services that account for more than 0.5% of total identified viewing.

Drama favourites remained familiar this month with Death in Paradise, Beyond Paradise, and Call the Midwife at the top of the viewing list for BBC One. Passenger, Emmerdale, and Coronation Street pulled in viewers for ITV1. Love Rat and Coma on Paramount, and The Cleaning Lady on Sky also proved popular.

Entertainment shows abound in March with Gladiators, The Apprentice, and Sort Your Life Out on BBC One. Ant & Dec’s Saturday Night Takeaway, Celebrity Big Brother, and The 1% Club on ITV1. Married at First Sight Australia, The Great Pottery Throw Down, and The Great Celebrity Bake Off for SU2C on Channel 4.

Over on the SVOD services, viewers tuned in for dramas such as The Gentlemen, Three Body Problem, and Damsel on Netflix, Road House, Avatar - The Last Airbender, and Ricky Stanicky on Prime Video, Bluey on Disney+, and Masters of the Air on Apple TV+.

* Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens. For tagged services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.