News & Views

CFlight reporting extends audiences

Barb, the industry’s standard for understanding what people watch, today announced a major upgrade to CFlight, the world’s only joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and video-on-demand (VOD) services. As part of the upgrade, CFlight has […]

+ Read more

Barb appoints new COO

Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer. Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and […]

+ Read more

Barb awards CFlight Landscape Study

Barb, the industry’s standard for understanding what people watch, today announced it has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. This study will enable Barb to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of video-on-demand (VOD) consumption. Barb assumed governance […]

+ Read more

Q4 2023 SVOD Establishment Survey data

Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to a subscription video-on-demand (SVOD) service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023. For the first time, Barb has shared the Netflix advertising tier estimate which is 1.45m (5.1% of homes). These homes form part […]

+ Read more
News archive