The papers presented at BARB’s industry briefing on 4 October are available on BARB’s website, www.barb.co.uk, follow “The Bigger Picture” link on the home page.
BARB’s development projects are now delivering solutions to create the opportunity for the industry to be better informed, to track new types of content, to see beyond the TV set and to pursue the enhanced solutions for connected TV. For audience measurement to remain comprehensive it is going to be necessary to make use of different types of data – but sample based measurement of people will need to be at the heart of this in order to properly understand, interpret and bring together new data coming from other sources. BARB aims to enable coordinated reference points to the separate systems that organisations are building to assess their own server data.
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