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  • About BARB

    • Television Measurement Service

      This section describes how the BARB television measurement service works, the purpose of the BARB Establishment Survey, how the BARB panel is chosen, what a panel member has to do in order for their television viewing to be captured and how this is done. It explains how the viewing figures are produced and the roles of BARB's contractors Ipsos MORI, RSMB, and TNS.

    • Structure

      This section explains the structure of BARB and which organisations underwrite the service: BBC; ITV; Channel 4; Five; BSkyB and the IPA.

    • Registered Data Processing Bureaux

      This section contains a list of the data processing companies which are registered with BARB and purchase the BARB data sets to incorporate into their software systems allowing BARB subscribers to interrogate the viewing data.

    • Frequently Asked Questions

      A list of frequently asked questions and the answers to them, explaining all aspects of the BARB television measurement service including: What does BARB stand for? What is the difference between live and consolidated BARB data? What is VOSDAL data? How is the audience for a programme and a commercial calculated? The size of the BARB reporting panel? The BARB Establishment Survey and the Lifestyle Insight survey, BARB 2010 and so on.

    • Academic

      A section to help students and others from academic institutions find BARB data that is available both on the BARB website and elsewhere in the public domain.

    • Useful Websites

      Other websites users may find useful are: IPA, ISBA, Ofcom, Thinkbox, Ipsos MORI, RSMB and TNS.

    • Glossary

      Glossary of terms used specifically within television research and in the research industry in general.

  • Viewing Figures

    • Weekly Viewing

      • Total Viewing Summary

        Average daily reach, weekly reach, average weekly viewing and share for All Television, BBC1, BBC2, ITV1, Channel 4/S4C, Five, Channel 4+1 and other viewing (all other channels) for Individuals 4+.

      • Multi-Channel Summary

        Average daily reach, weekly reach, average weekly viewing and share for all BARB reported channels against a base of individuals 4+ in multi-channel homes.

      • Top 30s

        Weekly top 30 programmes for BBC1, BBC2, ITV1, Channel 4, Five and Others (all other BARB reported channels).

      • Top 10s

        Weekly top 10 programmes for all BARB reported channels.

    • Monthly Viewing

      • Total Viewing Summary

        Average Weekly Viewing per person (Individuals 4+) and share of total viewing for each calendar month for All Television, BBC1, BBC2, ITV1, Channel 4/S4C, Five, Channel 4+1 and other viewing (all other channels).

      • Multi-Channel Summary

        Average weekly viewing per person and share of total viewing for each BARB reported channel against a base of individuals 4+ in multi-channel homes.

      • Universes

        Average weekly viewing per person and share of total viewing for each BARB reported channel against a base of individuals 4+ in multi-channel homes.

    • Trend Graphs

      • Average Weekly Viewing

        The average weekly viewing hours over the year(s) for all Individuals 4+.

      • All TV Weekly Reach

        All television weekly reach over the year(s) for all Individuals 4+.

      • Channel Viewing Share

        Share of channel viewing for all Individuals 4+ for BBC1, BBC2, ITV1, Channel 4/S4C, Five and others (all other channels) going back to January 1992.

  • TV Facts

    News

    • News

      News and information about the BARB service: BARB 2010; HDTV; Freesat reporting; R&D updates; BARB’s involvement in Broadband Measurement Working Group; Lifestyle Insights Survey; Measuring television ad breaks; Interactive Measurement; Future Into View; Sky + reporting and VOSDAL data.

    • BARB Bulletins

      The BARB bulletin provides the industry with regular updates about the BARB service: BARB 2010; Reporting of Freesat; New types of television viewing – PC’s and mobile devices; R&D; seasonality of television viewing; reporting of HDTV; Programme Attribution and genre coding service; Out-of-home viewing; Lifestyle Insights Survey, Sky+ PVR playback and interactive measurement.

    Subscribers

    • Subscriber Information

      Updates and information about the BARB service specifically for BARB subscribers including information about Disaster Recovery tests, the Lifestyle Insights Questionnaire and the reporting of Sky+.

    • BARB 2010 File Specifications

      Latest versions of all the data file specifications and calculation procedures to download for the BARB service from 2010.

    • Establishment Survey

      The latest BARB Establishment Surveys are available in this section to download.

    • Universes

      Monthly universes are available for key audiences including television homes, individuals, adults, men, women, housewives, children 4-15 and the multi-channel platforms: digital satellite, digital cable, digital terrestrial, analogue satellite and cable.

    • Latest Reporting Sample

      Updated on a monthly basis this section contains a breakdown of the number of homes on the BARB panel by region and platform.

    • Reference Manual

    • Guide to Sampling Error

    • Share of Viewing (Base Period)

      The share of total television viewing for the period 1 July 2007 to 30 June 2008 which is the base period for the calculation of subscription fees for BARB reported channels.

    • BARB Users

    • Limited Access Registration

  • General

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