Monthly Viewing Summary

This report is sorted by share of Total Identified Viewing to four screens (TV sets, tablets, PCs and smartphones).

Weekly reporting is available to subscribers who are logged in.

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.



*Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens (TV sets, PCs, tablets and smartphones). For tagged broadcaster services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.


A note on calculations applied to this report:

All data in this report are based on the Multiple Screens Network Panel comprising all TV homes plus broadband-only homes that are capable of watching streaming services on non-TV devices.

Prior to 28 July 2022, Total Identified, SVOD/AVOD and Video-sharing viewing were based on the Online Multiple Screens Network Panel which represented the same population as the Multiple Screens Network, but excluded homes in the sample that were not yet reporting their streaming via Barb’s router meter.

Effective December 2024, on-demand viewing data for PCs, tablets and smartphones will be reported directly to the online platform where the content was viewed, rather than being allocated to the broadcaster who owns the content as was previously reported. Additionally, the methodology for defining viewing day and calculating reach metrics have been updated, which will produce small differences if compared with the previous methodology.

Source: Barb.