BARB panel to capture viewing on tablets

BARB panel to capture viewing on tablets within its gold standard audience measurement

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A digital media planner’s view of BARB

BARB turns 33 this year so we asked 33 year old digital media director Hannah Amess to consider its relevance today and into the future

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Beyond the sample of one

Justin Sampson explores how BARB's latest development with tablet computers will enhance industry learning

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Most popular programmes w/e October 12th

BBC Channel 4 Channel 5 IPA itv Sky

BARB is a not-for-profit limited company, founded by the major players in the industry it supports.
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