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Published 10 February 2023 at 800 × 800 in Barb_Icon_DualColour_DovetailFusion

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About Joint Industry Currencies

The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium.

They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.

As well as creating the standard metrics that serve as the bedrock for evaluating and trading advertising media, the joint industry currencies also provide critical inputs that enable advertisers and their agencies to understand the effectiveness of cross-media marketing campaigns.

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The UK Joint Industry Currencies are ABC, Barb, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE.

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