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Published 10 February 2023 at 800 × 800 in Barb_Icon_White_BarbBriefing

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About Joint Industry Currencies

The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium.

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The UK Joint Industry Currencies are ABC, Barb, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE.

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