Barb data show that 20.8m UK homes had access to an SVOD service in Q1 2026 21 May 2026 Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.8m UK homes (70.3%) had access to a subscription video-on-demand (SVOD) service in Q1 2026. This is slightly up from 20.6m UK homes in Q4 2025. The service-level subscriptions data are as follows: Netflix: 18.1m UK homes (61.0%) had access to Netflix in Q1 2026, up slightly from 18.0m in Q4 2025. In Q1 2026, 40% of Netflix homes were on its ad tier (an increase from 38% in the previous quarter): 7.2m UK homes (24.4%), up from 6.9m. Amazon Prime Video: 13.7m UK homes (46.1%) had access to Amazon Prime Video in Q1 2026, down slightly from 13.8m in Q4 2025. Due to a different approach to moving homes to its ad tier, in Q1 2026, 88% of Amazon Prime Video homes were on its ad tier, up slightly from the previous quarter: 12.0m UK homes (40.4%), up from 11.9m. Disney+: 7.8m UK homes (26.1%) had access to Disney+ in Q1 2026, up from 7.6m in Q4 2025. In Q1 2026, 37% of Disney+ homes were on its ad tier (an increase from 35% in the previous quarter): 2.8m UK homes (9.6%), up from 2.6m. Discovery+: 3.5m UK homes (11.8%) had access to Discovery+ in Q1 2026, up slightly from 3.4m in Q4 2025. Paramount+: 3.5m UK homes (11.7%) had access to Paramount+ in Q1 2026, flat from Q4 2025. Apple TV: 3.1m UK homes (10.4%) had access to Apple TV in Q1 2026, up slightly from 3.0m in Q4 2025. NOW: 2.0m UK homes (6.8%) had access to NOW in Q1 2026, flat from Q4 2025. Doug Whelpdale, Head of Insight at Barb said: “For the first time, more than 70% of UK homes had access to an SVOD service in the first quarter of this year. All services showed modest quarter-on-quarter changes. While the Disney+ and Netflix ad tiers had quarterly growth of 8.7% and 4.8% to stand at 2.8m and 7.2m homes in turn, they are up 68% and 50% respectively year-on-year.”