Barb data show that 21m UK homes had access to an SVOD service in Q3 2026 12 November 2026 Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 21.0m UK homes (71%) had access to a subscription video-on-demand (SVOD) service in Q3 2026. This is slightly up from 20.7m UK homes in Q2 2026. The service-level subscriptions data are as follows: Netflix: 18.3m UK homes (61%) had access to Netflix in Q3 2026, up from 18.0m in Q2 2026. In Q3 2026, 44% of Netflix homes were on its ad tier (an increase from 41% in the previous quarter): 8.1m UK homes (27%), up from 7.3m. Amazon Prime Video: 14.3m UK homes (48%) had access to Amazon Prime Video in Q3 2026, up from 13.6m in Q2 2026. Due to a different approach to moving homes to its ad tier, in Q3 2026, 89% of Amazon Prime Video homes were on its ad tier (on a par with the previous quarter): 12.7m UK homes (43%), up from 12.1m. Disney+: 9.0m UK homes (30%) had access to Disney+ in Q3 2026, up slightly from 8.9m in Q2 2026. In Q3 2026, 43% of Disney+ homes were on its ad tier (an increase from 40% in the previous quarter): 3.9m UK homes (13%), up from 3.6m. Discovery+: 3.6m UK homes (12%) had access to Discovery+ in Q3 2026, down slightly from 3.7m in Q2 2026. Paramount+: 4.0m UK homes (13%) had access to Paramount+ in Q3 2026, level with Q2 2026. Apple TV: 3.1m UK homes (10%) had access to Apple TV in Q3 2026, up from 2.8m in Q2 2026. NOW: 2.0m UK homes (7%) had access to NOW in Q3 2026, flat from Q2 2026. HBO Max: 3.1m UK homes (10%) had access to HBO Max in Q3 2026, in its debut in Barb’s publicly-announced SVOD data. Doug Whelpdale, Head of Insight at Barb said: “HBO Max has joined Barb’s SVOD tracker for the first time. 3.1m UK homes report access to the service. That figure is comparable to the 3.9m homes that had Disney+ when it joined the tracker in Q3 2020. Disney+ surpassed 9m homes for the first time this quarter – something for HBO Max to aim for over the next six years. Overall, the number of homes with an SVOD service passed 21m (71%) for the first time. With that only a 290k increase on Q2 2026, it suggests more viewers are accessing more than one service. This is backed by the number of homes with two+ services rising by almost 600k in Q3 2026 to 15.4m (52%).” Note: Streaming services with a household penetration of more than 5% are reported. Caution should be applied when comparing Barb’s sample-based numbers to audited numbers published by the SVOD services. Respondent recall of access to these services is subject to some uncertainty – this could occur where the respondent is not the subscriber in the household, the service is provided in a package with other services, or available via a third party that may not be immediately obvious to the viewer. Users of panel data may also note that some SVOD services show larger reach than the data here would suggest. This is also related to the caveats above.