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11/03/25
Barb appoints RSMB to build a single interface for Advanced Campaign Hub and CFlight
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What People Watch: CTV, IP, BBC, ITV, streaming free or pay a fee? To viewers it’s all TV
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16/06/20
Barb Explained: Beta BVOD planner
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What People Watch: Serious Gamers and last-minute Christmas shoppers - finding specific audiences
What People Watch: YouTube is big, but context is key
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What People Watch: Sport - you can’t predict the winner, but you can predict behaviour
What People Watch: Three from ‘23: beyond on-demand, co-viewing on YouTube and bonfires
What People Watch: The many faces of binge watching – and a future for the schedule
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25/04/19
Barb Explained: Dynamic targeting
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25/11/21
Barb Explained: SVOD and video-sharing measurement
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What is Barb and how do we measure total viewing?