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News & Views 11/03/25 Barb appoints RSMB to build a single interface for Advanced Campaign Hub and CFlight
Methods CFlight
About us Barb legal information
Reference Registered users
About us Privacy FAQs
About us Barb for journalists
What People Watch: CTV, IP, BBC, ITV, streaming free or pay a fee? To viewers it’s all TV
About us CFlight FAQs
About us Barb for panel members
Methods 16/06/20 Barb Explained: Beta BVOD planner
About us Contact us
Privacy
About us Executive team
About us Frequently asked questions
What People Watch: Serious Gamers and last-minute Christmas shoppers - finding specific audiences
What People Watch: YouTube is big, but context is key
Reference Glossary
What People Watch: Sport - you can’t predict the winner, but you can predict behaviour
What People Watch: Three from ‘23: beyond on-demand, co-viewing on YouTube and bonfires
What People Watch: The many faces of binge watching – and a future for the schedule
Reference Processing Barb data
Methods 25/04/19 Barb Explained: Dynamic targeting
Methods 25/11/21 Barb Explained: SVOD and video-sharing measurement
About us What is Barb and how do we measure total viewing?