What People Watch: Local stories Posted on 16 April 2025 by Jessica Bromley What People Watch: Local stories are a consistent ingredient in great TV
Barb launches overnight spot reporting Posted on 14 April 2025 by Jessica Bromley Barb launches overnight commercial reporting in beta
Barb adds Disney+ to ACH Posted on 18 March 2025, updated on 18 March 2025 by Jessica Bromley Barb adds Disney+ to Advanced Campaign Hub
What People Watch: Viewing landscape Posted on 17 March 2025 by Jessica Bromley What People Watch: Mapping changes in the viewing landscape
New campaign interface Posted on 11 March 2025, updated on 10 March 2025 by Jessica Bromley Barb appoints RSMB to build a single interface for Advanced Campaign Hub and CFlight
Barb to report TV-set viewing to YouTube Posted on 26 February 2025, updated on 25 February 2025 by Jessica Bromley Barb to start reporting TV-set viewing to YouTube channels
New Barb Data Hub Posted on 10 February 2025 by Jessica Bromley Barb appoints MediaSense and Snowflake for new Barb Data Hub
Q4 2024 SVOD Establishment Survey data Posted on 3 February 2025 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.3%) had access to a subscription video-on-demand (SVOD) service in Q4 2024. This is a slight dip from 20.1m UK homes (68.8%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […]
Barb Panel Plus Posted on 30 January 2025, updated on 3 February 2025 by Jessica Bromley Barb launches prototype phase for Barb Panel Plus