Barb is requesting proposals to create a unified Masterfile

Justin Sampson outlines how Barb can track audiences on SVOD services and online platforms

News announcement: 3rd January 2017

Joe Lewis discusses how to approach media research in a post-truth world.

Joe Lewis presents on engaging young people in panel research at ASI conference in Budapest.

Barb is requesting proposals with the view to enhance our audience measurement across all devices in the home.

Whether it’s on a tablet or a TV set there’s still only one way to watch sport and that’s live.

Barb welcomes Rhiannon Griffiths to the executive team as Head of Strategic Developments.

Article written by Justin Sampson, Chief Executive, Barb for Admap magazine, July 2016.

How long is the shelf life of a TV programme? Barb’s Joe Lewis looks at 29+ day playback data to find out.