New Barb Data Hub Posted on 10 February 2025 by Jessica Bromley Barb appoints MediaSense and Snowflake for new Barb Data Hub
Q4 2024 SVOD Establishment Survey data Posted on 3 February 2025 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.3%) had access to a subscription video-on-demand (SVOD) service in Q4 2024. This is a slight dip from 20.1m UK homes (68.8%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […]
Barb Panel Plus Posted on 30 January 2025, updated on 3 February 2025 by Jessica Bromley Barb launches prototype phase for Barb Panel Plus
What People Watch: Binge watching Posted on 6 December 2023, updated on 6 December 2023 by Jessica Bromley What People Watch: The many faces of binge watching – and a future for the schedule
Barb awards metadata, logs contracts Posted on 4 December 2023 by Jessica Bromley Barb awards metadata, interim overnight programme and commercial logs contracts to MetaBroadcast and Clearcast
Barb reveals CFlight audiences timetable Posted on 22 November 2023, updated on 22 November 2023 by Jessica Bromley Barb outlines timetable for launch of traded audiences in CFlight; appoints Head of Campaign Audiences
What People Watch: YouTube on devices Posted on 15 November 2023 by Jessica Bromley What People Watch: TV sets to be more important to YouTube viewers than smartphones
Barb releases Q3 2023 SVOD data Posted on 26 October 2023 by Jessica Bromley Barb releases Q3 2023 SVOD subscriptions data from its Establishment Survey
Barb issues ITT for Establishment Survey Posted on 20 October 2023 by Jessica Bromley Barb issues invitation to tender for Establishment Survey contract