Barb Explained: Dynamic targeting Posted on 25 April 2019, updated on 15 May 2023 by Jessica Bromley How can Barb customers use dynamic targeting groups for more in-depth interrogation of our data?
Barb Explained: Reducing data volatility Posted on 16 April 2019, updated on 15 May 2023 by Jessica Bromley How do we reduce data volatility?
Barb in the 2020s Posted on 4 April 2019, updated on 5 November 2019 by Jessica Bromley This article by Justin Sampson, our Chief Executive, was first published in Mediatel Newsline on April 4th 2019.
Barb issues invitation to tender Posted on 4 April 2019, updated on 5 November 2019 by Jessica Bromley Barb has issued an invitation to tender for two of its main research contracts.
Barb Explained: Router meters Posted on 15 January 2019, updated on 15 May 2023 by Jessica Bromley How router meters could enhance our reporting
Barb Explained: Collecting device data Posted on 14 December 2018, updated on 15 May 2023 by Jessica Bromley Barb Explained: How we collect device-based census data
Barb Explained: Collecting panel data Posted on 13 December 2018, updated on 15 May 2023 by Jessica Bromley Barb Explained: How we collect viewing data from the Barb panel
Barb Explained: Broadband-only homes Posted on 1 November 2018, updated on 15 May 2023 by Jessica Bromley What are broadband-only homes and why are they now included on the Barb panel?
Barb Explained: Anatomy of a programme Posted on 26 October 2018, updated on 15 May 2023 by Jessica Bromley The anatomy of a programme audience
Research Live interview: Justin Sampson Posted on 8 October 2018, updated on 23 January 2019 by Jessica Bromley Barb’s Chief Executive, Justin Sampson, spoke to Research Live about the process of launching multiple-screen viewing figures