Proposals for new Barb service Posted on 20 December 2006, updated on 22 January 2016 by Jessica Bromley Barb’s deadline for the Request for Proposals from potential suppliers passed at noon on Friday 15thDecember. Barb is encouraged by the response to the RfP process having received 24 proposals from 12 different organisations. In the Request for Proposals, Barb emphasised some issues for the future that are anticipated to be addressed. Whereas once viewer […]
Barb bulletin October 2006 Posted on 11 October 2006, updated on 22 January 2016 by Jessica Bromley Latest edition of the Barb Bulletin containing updates about the service.
Barb outlines blueprint for the future Posted on 1 August 2006, updated on 22 January 2016 by Jessica Bromley Barb is issuing its blueprint for the future shape of the service on August 1st 2006 – the 25th anniversary of the start of reporting of viewing data by BARB. As part of its formal process for awarding its new research contracts (to start January 2010) Barb is making available its ‘Request for Proposals’ document […]
Barb bulletin August 2006 Posted on 31 July 2006, updated on 22 January 2016 by Jessica Bromley Latest Barb Newsletter
Barb marks 25 years of TV reporting Posted on 31 July 2006, updated on 22 January 2016 by Jessica Bromley August 1st marks the 25th anniversary of the start of television audience reporting in the UK by the Broadcasters’ Audience Research Board (Barb), in 1981. Barb was founded by the BBC and ITV companies. The two then started to use Barb’s independently produced industry-standard television audience figures rather than the separate viewing estimates they had […]
Measuring television ad breaks Posted on 14 July 2006, updated on 22 January 2016 by Jessica Bromley There have been recent reports that ad-break viewing, rather than just programme viewing, is about to be reported in the US for the first time. This is seen as a major development which allows a clearer indication of the actual viewing of commercials rather than of the overall programme. This has been a feature of […]
World cup viewing - Germany 2006 Posted on 10 July 2006, updated on 22 January 2016 by Jessica Bromley All data is consolidated. Source: Barb/AGBNMR Arianna The programme audiences are influenced by the programme times and some matches may include the pre and post match discussions rather than just the match itself. *Viewing in Multi-Channel Homes Only
Barb bulletin June 2006 Posted on 21 June 2006, updated on 22 January 2016 by Jessica Bromley Latest edition of the Barb Bulletin containing updates about the service.
Barb invests in people meter technology Posted on 16 June 2006, updated on 22 January 2016 by Jessica Bromley Barb is investing in new metering equipment for its current panel, facilitating measurement of new ways of accessing television content. To complement Barb’s recent introduction of reporting from Sky+ homes, the first use of the new meter is to identify time-shift viewing from other systems of disc playback – non-Sky+ PVR/DVRs and DVD recorders. The […]
Field tests for interactive measurement Posted on 23 May 2006, updated on 22 January 2016 by Jessica Bromley Barb’s Chief Executive, Bjarne Thelin, today confirmed that a new measurement technique is starting field tests. It has been devised for the identification of the use of interactive applications. Speaking at the ‘interactive tv advertising show’ at the CBI Conference Centre, Bjarne Thelin outlined the development of the technique and its potential for expanding Barb’s […]