Q4 2024 SVOD Establishment Survey data Posted on 3 February 2025 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.3%) had access to a subscription video-on-demand (SVOD) service in Q4 2024. This is a slight dip from 20.1m UK homes (68.8%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […]
Barb Panel Plus Posted on 30 January 2025, updated on 3 February 2025 by Jessica Bromley Barb launches prototype phase for Barb Panel Plus
What People Watch: What’s occurring? Posted on 20 January 2025, updated on 9 September 2025 by Jessica Bromley Nessa’s famous catch-phrase could easily be the title of this series of articles. What’s occurring in the world of TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven. Our friends from Wales, Essex and even Korea, can help us understand why we should look […]
Serious Gamers and Christmas shoppers Posted on 17 December 2024, updated on 9 September 2025 by Jessica Bromley Agencies and advertisers want to understand the best place to reach their specific target audiences. This is always true, but even more so in the run up to Christmas where UK household expenditure rises by 29% (around £20 billion collectively) according to The Bank of England. The Barb integration within IPA Touchpoints lets us do […]
Response to press coverage Posted on 16 December 2024, updated on 13 December 2024 by Jessica Bromley On December 12th 2024, The Media Leader posted a story which draws attention to an issue in how Barb has been reporting audiences for BVOD services. Barb is committed to supporting advertisers and media agencies in their aim for a virtuous cycle of campaign optimisation across linear channels and VOD services. Our actions to adjust […]
What about viewing in the pub? Posted on 19 November 2024, updated on 9 September 2025 by Jessica Bromley This is often the first question asked when I explain how Barb works to people from outside the industry. Sometimes they have even asked for this information – I’m a hoot at parties. Barb reports TV-set viewing from private dwellings only. This means that viewing from pubs, as well as places like gyms, hotels, care […]
Barb Briefing for Brands Posted on 19 November 2024 by Jessica Bromley Barb Briefing for Brands: An event for advertisers & media agencies The latest Barb Briefing session explored how Barb data supports the wider industry to measure TV advertising effectiveness. A panel of advertisers and media agencies including Gayle Noah, Global Media Director at L’Oreal alongside Vicky Fox, Chief Planning Officer at OMG UK and Nicola […]
Q3 2024 SVOD Establishment Survey data Posted on 13 November 2024, updated on 12 November 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […]
Barb unveils Trustmark Posted on 6 November 2024, updated on 4 November 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, today unveiled its new Trustmark. This quality-assurance indicator is for use by Barb’s customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs […]
What People Watch: Unpacking the unknown Posted on 17 October 2024, updated on 9 September 2025 by Jessica Bromley There are known knowns, known unknowns and unknown unknowns. Donald Rumsfeld famously discussed known unknowns when talking about US national security, but the same can be said about TV viewing. Some things are known – a peak of 2m watched the closing ceremony of the Paralympics on Channel 4 capping a wonderful Games from Paris. […]