The Media Leader: YouTube on TV screens Posted on 19 June 2023 by Jessica Bromley The Media Leader: YouTube on TV screens by Barb’s Chief Executive, Justin Sampson
The IPA's 'Signals in the Noise' report Posted on 19 June 2023 by Jessica Bromley The IPA’s ‘Signals in the Noise’ report is jointly authored by Barb’s Chief Executive, Justin Sampson.
Barb Briefing: Innovation Roadmap Update Posted on 8 June 2023 by Jessica Bromley As the industry’s standard for understanding what people watch across all platforms and devices, we’re exploring a variety of new and innovative methods to expand our definition and measurement of total viewing – and at our Barb Briefing: Innovation Roadmap Update, we told our clients all about them. We discussed the range of initiatives that […]
What People Watch: Event TV Posted on 30 May 2023, updated on 8 June 2023 by Jessica Bromley What People Watch: Event TV
Q1 2023 Establishment Survey data Posted on 30 May 2023 by Jessica Bromley Q1 2023 Establishment Survey data
What People Watch: Children's viewing Posted on 27 April 2023, updated on 15 May 2023 by Jessica Bromley What People Watch: Children’s viewing
Barb upgrades Advanced Campaign Hub Posted on 26 April 2023 by Jessica Bromley Barb upgrades Advanced Campaign Hub to enable advertisers and agencies to plan genre-based campaigns and sponsorship on BVOD services
What People Watch: Clarkson's Farm Posted on 29 March 2023, updated on 15 May 2023 by Jessica Bromley What People Watch: Clarkson’s Farm
The Media Leader: Barb on fit-for-TV Posted on 21 March 2023 by Jessica Bromley The Media Leader: Why Barb will keep brand safety standards baked into ‘fit-for-TV’ model
asiCast: ‘Fit for TV’ – Justin Sampson Posted on 8 March 2023, updated on 8 March 2023 by Jessica Bromley asiCast 155: Fit for TV – Barb Audiences expands its scope