Response to press coverage Posted on 16 December 2024, updated on 13 December 2024 by Jessica Bromley On December 12th 2024, The Media Leader posted a story which draws attention to an issue in how Barb has been reporting audiences for BVOD services. Barb is committed to supporting advertisers and media agencies in their aim for a virtuous cycle of campaign optimisation across linear channels and VOD services. Our actions to adjust […]
What about viewing in the pub? Posted on 19 November 2024, updated on 9 September 2025 by Jessica Bromley This is often the first question asked when I explain how Barb works to people from outside the industry. Sometimes they have even asked for this information – I’m a hoot at parties. Barb reports TV-set viewing from private dwellings only. This means that viewing from pubs, as well as places like gyms, hotels, care […]
Barb Briefing for Brands Posted on 19 November 2024 by Jessica Bromley Barb Briefing for Brands: An event for advertisers & media agencies The latest Barb Briefing session explored how Barb data supports the wider industry to measure TV advertising effectiveness. A panel of advertisers and media agencies including Gayle Noah, Global Media Director at L’Oreal alongside Vicky Fox, Chief Planning Officer at OMG UK and Nicola […]
Q3 2024 SVOD Establishment Survey data Posted on 13 November 2024, updated on 12 November 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […]
Barb unveils Trustmark Posted on 6 November 2024, updated on 4 November 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, today unveiled its new Trustmark. This quality-assurance indicator is for use by Barb’s customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs […]
What People Watch: Unpacking the unknown Posted on 17 October 2024, updated on 9 September 2025 by Jessica Bromley There are known knowns, known unknowns and unknown unknowns. Donald Rumsfeld famously discussed known unknowns when talking about US national security, but the same can be said about TV viewing. Some things are known – a peak of 2m watched the closing ceremony of the Paralympics on Channel 4 capping a wonderful Games from Paris. […]
The Media Leader - Effective exposure Posted on 8 October 2024, updated on 8 October 2024 by Jessica Bromley Anyone who has spent time working at a trade association, trade marketing body or joint industry measurement organisation will have stories about the challenges of finding common ground among stakeholders. Recent coverage about whether Barb and Isba can work together on cross-media audience measurement is an instance of two such organisations looking for common ground […]
What People Watch: YouTube is big Posted on 3 October 2024, updated on 9 September 2025 by Jessica Bromley YouTube is impressive in scale – across 4-screens it was 17.4% of Total Identified Viewing in August this year. Only behind all BBC linear channels and BBC iPlayer combined at 22.7%. The picture is different if we restrict to TV screens where YouTube’s share drops to 8.9%, but this scale is one reason why Barb […]
The Media Leader - CFlight’s evolution Posted on 25 September 2024, updated on 8 October 2024 by Jessica Bromley After joining Barb in February and announcing a significant update at the Connected TV World Summit mere weeks later, Luca Vannini, Head of Campaign Audiences, has written an article charting CFlight’s evolution (so far!) this year. Read Luca’s full article c/o The Media Leader UK here:
Barb extends total campaign planning Posted on 24 September 2024, updated on 23 September 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, today upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]