Anyone who has spent time working at a trade association, trade marketing body or joint industry measurement organisation will have stories about the challenges of finding common ground among stakeholders. Recent coverage about whether Barb and Isba can work together on cross-media audience measurement is an instance of two such organisations looking for common ground […]

After joining Barb in February and announcing a significant update at the Connected TV World Summit mere weeks later, Luca Vannini, Head of Campaign Audiences, has written an article charting CFlight’s evolution (so far!) this year. Read Luca’s full article c/o The Media Leader UK here:

Barb, the industry’s standard for understanding what people watch, today upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]

Barb and PAMCo today announced a jointly run beta-stage trial of shared data collection due to take place in October 2024, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a […]

Barb’s Chief Executive, Justin Sampson recently joined Vincent Flood, Editor-in-Chief at VideoWeek for the VideoWeek Podcast. They discuss: How Barb operates, including how measurement panels are created The evolution of panel-based measurement Solving the problem of zero-rated spots What is ‘fit for TV’ in an age of high-quality user-generated content Barb’s relationship with Origin, a […]

Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.7%) had access to a subscription video-on-demand (SVOD) service in Q2 2024. This is a slight increase from 19.5m UK homes (67.9%) in Q1, and the first time more than 20m UK homes report […]

Barb’s Chief Operating Officer, Caroline Baxter, has written an article published in The Media Leader about the importance of bringing together rich datasets with high-quality continuous panel data. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two. Read the […]

Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. […]