FAQs What is Barb? Barb Audiences Limited is the UK’s independent TV audience measurement organisation. We help the media industry understand what people watch and how viewing habits are changing. You can learn more about our work by visiting www.barb.co.uk. What is Barb Panel Plus? Barb Panel Plus is a service that collects anonymous viewing data from certain smart TVs and set-top boxes. It helps us understand what’s being watched, when, and on what kind of device – so we can improve audience measurement. What kind of data is collected? We collect: A randomly generated Device ID (not linked to you) Which channels were watched and when Basic device information like make, model, and software version We do not collect your name, address, IP address, precise location, or anything that directly identifies you. What is the data used for? We use the data to produce anonymous audience viewing figures. These help broadcasters, advertisers, and regulators make better decisions about TV content, funding, and delivery. It’s not used for targeted advertising or tracking you personally. Is the data used to target ads? No. The data is not used to target advertising or personalise your experience. We do not track your activity across apps, websites, or services. We don’t build profiles, and we don’t sell your personal data. Will this affect my viewing experience? No – it won’t change how your TV works or what you see on screen. Is my data safe? Yes. All data is stored securely and protected using encryption, access controls, and other security measures. It is only shared in anonymous and aggregated form with trusted industry stakeholders. Who sees the data? Only trusted organisations – like broadcasters, media agencies, regulators, and researchers – and only in anonymised, aggregated form. They see trends, not households. They see the big picture – not your personal data. Can I stop my TV from being measured? Yes – just press the Yellow Button on your TV remote. Your TV will stop sending any new viewing data to Barb Panel Plus. Please note: This does not delete any data that was already collected before you opted out. That data is already anonymised and cannot be linked back to you or your household. We never collect your name, address, or anything that directly identifies you. Why is some data always collected, even if I opt out? Some broadcasters (such as the BBC) are required to collect limited anonymous viewing data to ensure they’re serving the public interest. This data does not identify you and is not used for targeted advertising or tracking. I’m already part of TVA’s TV Panel – does this affect me? If your household already takes part in the TVA TV Panel, your participation is managed separately and according to the terms of that panel. If you’re unsure, please visit barb.co.uk/privacy or contact us at privacy@barb.co.uk. I’m a Barb panel household – does this change anything? If you’re already a Barb panel participant, this service may be running in parallel but is technically and legally distinct. Any data collected through Barb Panel Plus does not affect or duplicate your panel obligations. Where can I learn more? You can visit barb.co.uk/privacy for a full list of channels, technical FAQs, and to read the full privacy notice.