Barb Briefing: The 360° Audience View 7 April 2022 Barb customers from across the industry attended Barb Briefing: The 360° Audience View on April 7th 2022 for fresh insight into how viewers are watching linear television and streaming services today. The event opened with our Chief Executive, Justin Sampson, debuting a new animated video illustrating how the industry’s gold standard measurement of what people watch is evolving. Barb’s Doug Whelpdale and Jim Jarrett then looked at 2021’s viewing headlines, before exploring three main topics: Surveying the landscape: Tracking the uptake of streaming services and how their audiences stack up against those for broadcasters Understanding people’s choices: Delving into what, when and how audiences are watching on linear and streaming services and breaking down binge-viewing behaviours Lifting the lid on the streamers: A first look at the characteristics of Amazon Prime Video, Disney+, Netflix, TikTok and YouTube viewing Plus, Barb customers from broadcasters, advertisers and agencies discussed how they are using the new SVOD and video-sharing data. You can catch up by watching a recording of the webinar: We are now delivering SVOD and video-sharing data every day. Please contact Sarah Mowbray on sarah.mowbray@barb.co.uk if you’d like a licence to access these data.