Barb Briefing: Vicky Fox WHAT’S NEXT FOR Barb’S 360° AUDIENCE VIEW There’s a huge amount of trust in the Barb data as the gold standard measurement currency for TV viewing. The incredibly rich dataset enables us to understand not just the volumes and the shares, but those nuances of audience flow across channels and how favourite shows deliver incredible […] + Read more
Barb Briefing: Veriça Djurdjevic Barb’S 360° AUDIENCE VIEW INFORMS WINDOWING STRATEGY It’s A Sin is one of Channel 4’s biggest successes of 2021. It is also a really interesting case study in terms of how we at Channel 4 used Barb data and insights to inform an innovative windowing strategy going forward. Let’s start at the beginning with the […] + Read more