Insights

What People Watch: What’s occurring?

Nessa’s famous catch-phrase could easily be the title of this series of articles. What’s occurring in the world of TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven. Our friends from Wales, Essex and even Korea, can help us understand why we should look […]

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Serious Gamers and Christmas shoppers

Agencies and advertisers want to understand the best place to reach their specific target audiences. This is always true, but even more so in the run up to Christmas where UK household expenditure rises by 29% (around £20 billion collectively) according to The Bank of England. The Barb integration within IPA Touchpoints lets us do […]

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What about viewing in the pub?

This is often the first question asked when I explain how Barb works to people from outside the industry. Sometimes they have even asked for this information – I’m a hoot at parties. Barb reports TV-set viewing from private dwellings only. This means that viewing from pubs, as well as places like gyms, hotels, care […]

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What People Watch: Unpacking the unknown

There are known knowns, known unknowns and unknown unknowns. Donald Rumsfeld famously discussed known unknowns when talking about US national security, but the same can be said about TV viewing. Some things are known – a peak of 2m watched the closing ceremony of the Paralympics on Channel 4 capping a wonderful Games from Paris. […]

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