Matt Laycock comment for Broadcast Matt Laycock: Data on shows’ streaming performances can offer valuable insight + Read more
In-depth look: Euro 2020 device-viewing With the Euro 2020 tournament attracting large amount of viewing on TV sets, we can also use Barb’s multiple-screen viewing techniques to measure the impact of tournament-viewing on broadcaster video-on-demand (BVOD) services. This includes viewing via these services on non-TV devices, as Barb measures both live and on-demand viewing on BVOD services across tablets, PCs/laptops […] + Read more
Most-viewed programmes on devices Once again, Barb’s ability to measure viewing on non-TV devices (PCs/Laptops, Tablets and Smartphones) has generated some interesting insights on UK viewing habits. This article picks out some highlights from the top programmes watched on devices in 2020. For more information on how Barb measures viewing on non-TV devices, please see our Barb Explained article […] + Read more
Pre-broadcast viewing As viewers become more accustomed to accessing broadcaster video on-demand (BVOD) services regularly, this has opened up opportunities – episodes can be made available before they are broadcast on linear channels. By working with broadcasters, Barb has developed techniques to measure this pre-broadcast viewing alongside live and post-broadcast viewing up to 28 days after transmission, […] + Read more