What People Watch

What People Watch: What’s occurring?

Nessa’s famous catch-phrase could easily be the title of this series of articles. What’s occurring in the world of TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven. Our friends from Wales, Essex and even Korea, can help us understand why we should look […]

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Serious Gamers and Christmas shoppers

Agencies and advertisers want to understand the best place to reach their specific target audiences. This is always true, but even more so in the run up to Christmas where UK household expenditure rises by 29% (around £20 billion collectively) according to The Bank of England. The Barb integration within IPA Touchpoints lets us do […]

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What about viewing in the pub?

This is often the first question asked when I explain how Barb works to people from outside the industry. Sometimes they have even asked for this information – I’m a hoot at parties. Barb reports TV-set viewing from private dwellings only. This means that viewing from pubs, as well as places like gyms, hotels, care […]

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What People Watch: Unpacking the unknown

There are known knowns, known unknowns and unknown unknowns. Donald Rumsfeld famously discussed known unknowns when talking about US national security, but the same can be said about TV viewing. Some things are known – a peak of 2m watched the closing ceremony of the Paralympics on Channel 4 capping a wonderful Games from Paris. […]

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What People Watch: YouTube is big

YouTube is impressive in scale – across 4-screens it was 17.4% of Total Identified Viewing in August this year. Only behind all BBC linear channels and BBC iPlayer combined at 22.7%. The picture is different if we restrict to TV screens where YouTube’s share drops to 8.9%, but this scale is one reason why Barb […]

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What People Watch: To viewers it’s TV

While streaming TV is on the rise, Brits remain linear telly addicts for now. But the industry needs clearer definitions to decipher our changing viewing habits. Doug Whelpdale, Head of Insight at Barb, has written an article for Performance Marketing World charting the fragmented (and ill-defined) TV set landscape in the UK, and how a […]

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What People Watch: Leadership debates

Barb data serve three main purposes: one, to support and inform broadcasters’ programming decisions; two, to aid the planning, buying and evaluation of advertising campaigns; and three, to inform how broadcasters operate in the public interest. Programming that helps voters understand the choices they face at elections falls into the latter category. And debates between […]

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What People Watch: Summer of Sport

The Premier League season may be over, but the so-called quadrennial season is imminent: that means the Euro football tournament in Germany, the Olympics in Paris, and the US presidential election (plus a bonus UK General election). Nor should we forget the T20 Cricket World Cup, a biennial event taking place this June in the […]

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