What People Watch: Is YouTube TV? TV companies, streamers and YouTube. A complicated, increasingly intertwined, relationship. + Read more
What People Watch: Christmas viewing What People Watch: Christmas viewing is all about week 47 + Read more
What People Watch: Local stories What People Watch: Local stories are a consistent ingredient in great TV + Read more
What People Watch: Viewing landscape What People Watch: Mapping changes in the viewing landscape + Read more
What People Watch: What’s occurring? Nessa’s famous catch-phrase could easily be the title of this series of articles. What’s occurring in the world of TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven. Our friends from Wales, Essex and even Korea, can help us understand why we should look […] + Read more
Serious Gamers and Christmas shoppers Agencies and advertisers want to understand the best place to reach their specific target audiences. This is always true, but even more so in the run up to Christmas where UK household expenditure rises by 29% (around £20 billion collectively) according to The Bank of England. The Barb integration within IPA Touchpoints lets us do […] + Read more