What People Watch: Mr Bates vs Netflix On New Year’s Day the nation’s largest commercial broadcaster, ITV, and Netflix, the largest pureplay VOD service, gave us two stories of intrigue and deception, one true, the other fictional. The headline viewing figures have been well publicised. The first episode of ITV’s Mr Bates vs The Post Office won a seven-day audience of 9.2m. […] + Read more
What People Watch: Three themes from '23 Welcome to 2024. In reviewing 2023 three items have recurred more than most. We will tackle each one in more detail below. In short they are: The idea that watching on-demand or via a streaming service dominates viewers’ time. YouTube. It features in almost every discussion about TV. We commented on the growing importance […] + Read more
What People Watch: Binge watching What People Watch: The many faces of binge watching – and a future for the schedule + Read more
What People Watch: YouTube on devices What People Watch: TV sets to be more important to YouTube viewers than smartphones + Read more
What People Watch: Viewing by ethnicity What People Watch: Viewing behaviours of ethnic groups + Read more
What People Watch: SVOD churn What can Barb data reveal about non and light SVOD viewers? + Read more
What People Watch: Other classifications What People Watch: Additional audience classifications + Read more