What People Watch: CTV, IP, BBC, ITV, streaming free or pay a fee? To viewers it’s all TV 27 August 2024 While streaming TV is on the rise, Brits remain linear telly addicts for now. But the industry needs clearer definitions to decipher our changing viewing habits. Doug Whelpdale, Head of Insight at Barb, has written an article for Performance Marketing World charting the fragmented (and ill-defined) TV set landscape in the UK, and how a summer of sporting spectacle has hinted at future viewing trends. Read his full article c/o Performance Marketing World here: https://www.performancemarketingworld.com/article/1885772/bbc-itv-ctv-ip-streaming-free-pay-fee-viewers-its-tv He also shared a few highlights in this video below.