Barb white paper: A Redefining Moment 21 February 2023 Barb has today published a new white paper, A Redefining Moment: Leading the definition and measurement of total viewing. The white paper provides more detail on the industry consultation that led to Barb committing to expanding its audience measurement to include fit-for-TV content on video-sharing platforms. It also provides a 360° audience view of what people are watching across all channels and services. Read it here: Barb white paper – A Redefining Moment – Feb 2023.